57. E. Consumers gain a greater appreciation for a product's benefits. Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Bundles. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). Which of the following is a disadvantage of couponing? The most popular method for distributing coupons is through. Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! Soft drink . The toy was only available for a limited period. This is particularly true when competition is intense, when there is a long buying cycle, or when companies are selling highly technical products or expensive products with lots of options. 94. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Sampling through the mail is common for small, lightweight, nonperishable products. ANSWER: (4) Both 2 and 3. A. using a sales promotion to attract users of a competing brand. A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. Which of the following statements is true of couponing? Trade promotions should have clear, limited duration to drive a sense of urgency and speed up sales. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. ... One of the advantages of sales promotion is that it: answer choices . The importance of the service sector and more importantly the role of marketing inputs in services has been seen only in the last 20 years. With respect to the allocation of the promotional budget, when a brand moves to the maturity stage. C. to introduce a new product into the marketplace. Advantage of Sales Promotion 1. _____ is the factors contributing for the rapid growth of Sales Promotion. Account-specific marketing is also known as, Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. Advantages and disadvantages of external promotion. Which of the following is a limitation of sampling through the mail? 79. Sales promotion is very important for any product, especially for newly launched and designed product. Which of the following is true of the increase in sales promotion by brand managers? A. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. AACSB: Reflective Thinking. This is an example of a. Which of the following is an advantage of personal selling over other forms of promotion? 66. Create Urgency. C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. 89. A. purchase behavior is attributed to an external incentive. 52. advertising a new product on television. Which of the following elements of the integrated marketing communications program is designed to provide an extra incentive to consumers to purchase a brand? A) provides a tangible incentive to buyers. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. It adds to the consistency of promotion by using the same sales message for each prospective customer. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. 113. 61. Sales Promotion is a tool used to stimulate sales by employing incentive element to attract customers. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. A. 3. Sales promotion could promote these products successfully. The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. B. Sales promotion could promote these products ... 180 seconds . This is an example of a. Which of the following serves as a reason for the increase in sales promotion? ANSWER: (4) Both 2 and 3. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. 87. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. Which of the following is true of self-liquidating premiums? B. CFB promotions cannot make consumers loyal to a brand that is of little value. answer choices . 63. Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. Sales promotions are a short-term marketing tactic to create urgency and increase sales. Answer: B. Diff: 2 Page Ref: 427-428. In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. 75. Media support for a sales promotion program is typically considered optional. c. 105. B. help marketers provide extra value to consumers without having them do anything more than purchase the product. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. These are called _____ coupons. 88. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. It will not reach nonusers of the carrier brand. 1. A. Basically, sales promotion supplements other promotional activities viz: advertisement, personal selling etc. The costs of the sampling program can easily be recovered with just a few purchases. In addition, customers can accrue points each time they present their cards while making a purchase. This is an example of. Increase the Sales. Tags: Question 7 . Laptop computer . 2. A sales promotion is a marketing tactic used by retailers to drive sales. _____ is generally considered the most effective method for generating trial of a new product. Which of the following is an advantage of sampling through the mail? Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. ANSWER: (3) Developing sales promotion program, ANSWER: (1) Not to create immediate demand, ANSWER: (2) Instant draw and assigned gift. Sales promotions are now considered an essential part of an organization's branding strategies. 54. Which of the following is a limitation of using on-package sampling? 121. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales? 2. Sales promotion can prove useful for marketers in several ways. 51. A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. _____ is advertising sponsored in common by a group of retailers or other organizations providing products or services to the market. Which of the following is a limitation of door-to-door sampling? It is typically distributed through checkout counters. Event sampling is where a package is attached to another item. A manufacturer of skis and skiing accessories provides sales personnel in ski shops with instruction classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Which of the following is an example of a nonfranchise-building promotion? Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. It is sponsored by a group of retailers. Packages of Vinnie's Cornmeal have coupons that can be cut out and redeemed at the time of purchase. In this scenario, Joe's is using a(n) _____ coupon. This is an example of. 95. Some retailers have demanded payment for new products that do not reach a minimum sales target. © Copyright 2016. It can eliminate idle cycles in … Sales promotions are typically not considered a part of the IMC planning process. A(n) _____ is an offer of an item of merchandise or services, either free or at a reduced price, that is used to provide an extra incentive to purchase. In this stage, a large portion of the budget will be allocated to sales promotion techniques. C. It involves extensive postal restrictions. Which of the following is a limitation of using in-store sampling? They require customers to pay for the mailing costs. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. 87. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. 65. encourages consumers to buy the product more often. Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. A. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A major reason for decrease in sales promotion is that customers have become less brand loyal. The PC manufacturers are using. 104. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. Offer different promotions depending on the season and time of year, e.g: back to school offers or special Christmas discounts. _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. Which of the following is an advantage of television advertising? 107. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? C) trade sales promotion. 85. 82. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. B) Retailers have exclusive products that cannot be purchased from competitors. Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. D. In this stage, all the promotional support for the brand will be removed. They do not attract nonusers of a particular brand. A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as, 101. B. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. Advantages of Sales Promotion. A _____ is a promotion where winners are determined purely by chance. Q15. B) provides accountability to marketing managers. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Money that must be paid to a retailer so it will take on a company's new product is known as. Q15. 92. How has the view of sales promotions changed during the past decades? Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? A. A. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Which of the following statements is true of rebates? a. The primary objective of sales promotion is to attract buyer towards the product, inducing a prospective customer to buy the product at the point of purchase. A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand. (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. 64. The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Sales Promotion Karen Gedenk1, Scott A. Neslin2, and Kusum L. Ailawadi3 1 University of Cologne, Germany 2 TUCK School of Business at Dartmouth, Hanover, USA 3 TUCK School of Business at Dartmouth, Hanover, USA Introduction Sales promotions are a marketing tool for manufacturers as well as for retailers. Which of the following is a disadvantage of bounce-back coupons? Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. 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